Arccos Golf Announces Smart Fitting Partnership with Tour Experience Golf

Arccos and TXG Announce Partnership 

TXG to Leverage Arccos On-Course Data, Artificial Intelligence & Strokes Gained Analysis for In-Studio & Virtual Fitting Sessions

STAMFORD, Conn. – Arccos Golf – the pioneer of big data and artificial intelligence for golf – announces its partnership with Tour Experience Golf (TXG) to become the club fitter’s Official On-Course Data Partner and will soon begin incorporating the Arccos Caddie system as a mandatory component of full-bag fitting services provided by Ian Fraser, TXG Founder and CEO.

As an Authorized Arccos Smart Fitter, TXG will see its staff trained and certified as experts in the Arccos Caddie performance tracking platform and the Arccos Dashboard. TXG will also retail Arccos Caddie Smart Grip and Smart Sensor kits, leverage Arccos data as part of its recently-launched virtual fitting service, and incorporate related insights into content on its popular YouTube channel.

“We want everyone who visits TXG to walk away saying ‘that was great value for the money and a worthwhile investment in my game,’” said Fraser. “Seeing what happens on the course after a fitting is an essential part of that equation which has really been missing until now. The information that Arccos provides truly connects the dots and is going to change the game.”

Via the Arccos Dashboard, TXG fitters will have direct access to rich insights and data visualizations for each client’s shot-by-shot history, Smart Distance club averages, club gapping, club usage, dispersion patterns, miss tendencies and more. The Arccos Dashboard also showcases Strokes Gained Analysis for driving, approach, chipping, bunker play and putting which will help inform TXG fittings.

“This exciting relationship with TXG is an important step in our mission to make Smart Fitting the industry standard, one through which fitters get a contextualized picture of their clients’ games before and after each studio session,” said Sal Syed, Arccos CEO and Co-Founder. “We’re accomplishing that by building products and services that deliver tremendous value to players, fitters, coaches and equipment manufacturers.” 

Golf’s first Artificial Intelligence platform, the Arccos Caddie app syncs with Arccos Caddie sensors to automatically track your shots while delivering smart distance club averages and advanced analytics. The system includes an A.I. powered GPS rangefinder and caddie advice for any hole on earth to help golfers of all skill levels make smarter decisions, improve faster and shoot lower scores. In 2019, the average Arccos Caddie user who played at least 5 rounds lowered their handicap by an incredible 4.2 strokes.


About Arccos Golf, LLC

Arccos Golf, LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential. Listed among the “World’s Most Innovative Companies” by Fast Company, ranking #3 in the Sports category globally, Arccos boasts the golf industry’s richest data set. Its official partners include Microsoft (A.I. & cloud computing), PING (smart clubs), Cobra Puma Golf (smart clubs), Club Champion (smart fitting) and TXG (smart fitting).


About Tour Experience Golf

TXG was founded in 2016 by Ian Fraser, a world-renowned clubfitter with a vision to deliver a Tour-level experience that demonstrates all golfers can benefit from proper equipment, fit to their specific requirements and abilities. The TXG headquarters and flagship studio is in Toronto, Ontario.

Prior to TXG, Fraser spent eight years at TaylorMade Europe, where his responsibilities included working with players of all skill levels from the recreational golfer to the Scottish Amateur Men’s team and European Tour Players. In 2010, Fraser was tasked with designing and operating the TaylorMade Performance Lab at Turnberry Golf Resort in Scotland. In 2011, Fraser helped found Modern Golf, where he served as Head Club Fitter and Chief Technical Officer.

To book a fitting experience or to learn more about TXG, please visit: